Brewery Facts

• The Spoetzl Brewery was founded in 1909 by Kosmos Spoetzl, a Bavarian immigrant, in a small town called Shiner, TX
• Spoetzl Brewery, where Shiner beer is made, is the 4th largest independent craft brewery in the United States, according to the Brewer’s Association
• The Gambrinus Company, which has operated the Spoetzl brewery since 1989, started out importing the Grupo Modelo (Corona} portfolio to the southwestern U.S. in the mid-1980’s
• Shiner volume at Bond peaked in 2015 at almost 23,000CE, driven by extremely strong sales of Ruby Redbird which had just gone from seasonal to year-round; Bond was the largest Ruby Redbird market outside of Texas
• Not a “beer geek” brand; Shiner works best in accounts that share its affinities for Texas barbecue, live country & rock music, and/or the military

Top Products

Shiner Bock

• American Dark Lager
• 4.4%ABV
• Originally a seasonal, its been year-round since 1973 by popular demand
• Notes of roasted nuts and caramel, smooth and easy drinking
• Untappd: 3.48/5 BeerAdvocate: 74 points

Ruby Reedbird

• Light Ginger-Grapefruit Lager
• 4% ABV 95 cal. 3.1g carbs
• Real Ruby Red grapefruit combines with ginger for a bold and citrusy flavor
• Ultra-refreshing and low in calories, it’s perfect any time of year
• Untappd: 3.4/5 BeerAdvocate: 74 points

Texas Heat Wave

• Rotating Seasonal Variety Available April-Aug
• 12 pack bottles contains 4 each of 3 fruit-forward, warm weather refreshers
• A successful seasonal (Strawberry Blonde) a successful overlay (Hill Country Peach Wheat), and a new beer (Mango Kolsch)

Shiner Sea Salt & Lime

• Seasonal Lager with Lime
• 4% ABV
• Avail. June – Aug
• Inspired by the Texas tradition of dressing a beer with lime and salt