In 2015, PRESS was inspired by a chance comment over dinner with a friend. Founder Amy Walberg recognized an opportunity in her wish for ‘seltzer with a little something.’ She channeled her advertising acumen, international savvy and mission to serve women into founding PRESS Premium Alcohol Seltzer. Her innovative seltzer cocktail has taken the male-dominated beverage industry by storm. Walberg developed the first PRESS flavor profiles in her kitchen, brewing up sophisticated flavor combinations inspired by her global culinary explorations. She had three no-compromise goals. First, the seltzer had to be delicious. Second, the flavor profiles had to be sophisticated. Finally, for fans committed to responsible sipping, it had to be low ABV. When she brought PRESS to market, the hard seltzer category was non-existent. Naysayers only fueled her determination to market her premium seltzer. Today, PRESS is the only woman-owned seltzer company among the top-10 brands in a now burgeoning beverage category. It is available in all lower 48 states, gathering glowing media accolades and securing shelf space at major retailers. The sparkling taste of PRESS reflects Walberg’s belief that all of life’s delicious moments are meant to be savored.