Founded in 1986 in Boston using Massachusetts brewing permit 001.
Originally just another name for Harpoon Brewery, but as offerings expanded this has become the umbrella for a number of separate brands: Harpoon, UFO, Clown Shoes, Arctic Summer and City Roots Cider.
A top 50 US craft brewery by volume, according to the Brewer’s Association (#28).
In 2014 when many brewers were selling to multinational corporations and private equity, Mass Bay Brewing Company instead became employee-owned; 48% of shares are held by employee-owners.
Harpoon
An O.G. craft brand, making craft beer since the mid-19801s.
Gives back to the local community through Harpoon Helps, which has donated clothing to local shelters and supports the Baltimore 10-Miler race.
Like many old-school crafts, Harpoon was 11flagship11 driven – IPA accounted for a large percentage of volume; changing consumer tastes have changed the brand, now led by Rec. League (low calorie hazy pale ale), and Seasonal.
Variety packs, available as 12-pack cans which rotate quarterly, are a major driver of business.
Top Products
REC LEAGUE
Low-calorie Hazy Pale Ale
3.8% ABV I 35 IBU I 120 cal.
A triple- whammy: Hazy, hoppy and better-for-you. I
ngredients like chia, buckwheat and sea salt make this beer stand out.
Men’s Health magazine called it a “pillow-y tropical pale ale”
BeerAdvocate: 84 points Untappd: 3.52/5
CAMP WANNAMANGO
Proven winner Summer seasonal
5% ABV I 22 IBU
Pale ale brewed with fresh mango puree.
Bright, tropical aromas come from Simcoe and Sultana hops.
Fruity, light & refreshing with a hint of sweetness – perfect for warmer weather.
BeerAdvocate: 83 points Untappd: 3.64/5
HARPOON IPA
East coast IPA since 1993
5.9% ABV I 42 IBU
One of the first IPA brewed on the east coast; a craft beer classic.
Styled after an English IPA but brewed with American hops, it’s citrusy, refreshing and balanced.
BeerAdvocate: 82 points Untappd: 3.51/5
DRAGON WEISS
Innovative fruited sour ale
4.6%ABV
Sour ales appeal to crossover drinkers from wine and spirits
Unique ingredients like dragonfruit, hibiscus and maca root make this beer stand out.
Tart, refreshing and easy-drinking with a bright red color.
BeerAdvocate: Needs More Ratings Untappd: 3.48/5
UFO
Originally a product line within the Harpoon portfolio, now a standalone brand with its own identity.
UFO, which stands for “UnFiltered Offering”, has come to represent a portfolio of beers that’s a little bit different, a little more refreshing and flavorful, and most importantly, a product that everyone can enjoy.
The flagship strategy continues to work for this brand with UFO White being a proven winner across all packages
Variety packs, available as 12-pack cans which rotate quarterly, are a major driver of business.
Top Products
UFO WHITE
Best selling Belgian-style Wit
4.8% ABV Belgian White/Witbier
#2 fastest selling craft style
Crisp, light-bodied and brewed with orange peel & coriander, in the 100+ year Belgian tradition.
Serve with a slice of orange, or don’t, completely up to you.
GEORGIA PEACH
4.8%ABV Unfiltered, with a German-style hefeweizen base.
Fresh-from-the-tree peach flavor and just a touch of sweetness set this brew apart.
Once limited to Georgia, distribution grew due to success
BeerAdvocate: 83 points Untappd: 3.63/5
UFO RASPBERRY
Stalwart raspberry wheat ale
4.8%ABV
Sweet & refreshing; fruit flavor balanced by wheat beerHazy, rose-colored hefeweizen
infused with tart raspberries for a delicate fruit flavor.
Somewhat uncommon style with a dedicated drinker.
BeerAdvocate: 82 Untappd: 3.49/5
LIGHT FORCE
Low-calorie Belgian-style White
5% ABV I 94 calories
Light in body, but a force in flavor.
Packs orange peel and coriander flavors of UFO White into a lowcalorie package.
94 calories I 3g carbs I lg protein
BeerAdvocate: Needs More Ratings Untappd: 3.38/5
Clown Shoes
Founded in 2010 as a small, independent craft brewer in Boston.
Named a RateBeer Top 100 Brewery in the world, and a produced a top 200 beer in the world according to BeerAdvocate.
Part of Mass. Bay Brewing Company since 2017; part of the Bond family since 2020.
All packages Bond carries are 16oz 4pk or single-serve 19.2oz cans.
Space Cake DI PA is their best-selling beer since being introduced in 2014.
The Clown Shoes brand thrives on new, and we will have a constant rotation of items available in limited quantities.
Products
SPACE CAKE
Best-selling DIPA 9% ABV I 90 IBU
West-coast malt backbone with citrusy Mosaic hops.
Untappd: 3.92 BeerAdvocate: 91 Points
ZEN GARDEN
Juicy, hazy NEIPA 6.7% ABV I 0 IBU
New England-style hazy IPA with Azacca, Citra & Mosaic hops.
Now Double Dry-Hopped
Untappd: 3.76 BeerAdvocate: 89 Points
BUBBLE FARM
Slight hazy IPA
6.7% ABV I 44 IBU
Light-bodied with Simcoe, Azacca, and Idaho 7 hops.
Untappd: 3.64 BeerAdvocate: 84 Points
Arctic Summer
A collaboration between Mass. Bay Brewing and Polar Seltzer, one of the most iconic seltzer brands in the US.
A line of fruit-flavored hard seltzers based on Polar’s successful NA seltzer recipies.
Alcohol is derived from cane sugar through fermentation, making this product naturally gluten-free.
Every flavor of Arctic Summer contains 110 calories and lg of sugar per 12oz. serving.
Variety packs, available as 12-pack cans which rotate quarterly, are a major drive of business.
Variety packs contain 3 each of Pineapple Pomelo, Ruby Red Grapefruit, Raspberry Lime and Black Cherry seltzer.
Recent Comments